Bestinvest
Investment app

The brief

Bestinvest needed a platform that welcomed first-time investors without alienating the experienced. I was asked to reimagine their mobile experience—balancing accessibility, trust, and design quality in a highly regulated space.

My approach

Most finance apps overwhelm. I redesigned the experience to make complex decisions feel simple, visual, and human.

• Designed intuitive onboarding with goal-setting and risk profiling
• Built a modular UI for dashboards and investment actions
- Created interaction flows for learning, investing, and managing

Customer testing

Throughout the process, I was involved in creating and testing UI prototypes of key userjourneys with existing and new customers on a regular basis. 

It was essential that we respected the needs of the loyal customer base whilst creating a platform that would resonate with a new audience.

Making possibility playful 

I brought the brand’s playful, jargon-free tone to life through motion, illustration, and microcopy—baking personality into key moments without patronising the user.

I commissioned and collaborated with London based illustrator Design Lad,  to visualise the brand personality, and elevate product storytelling across the app, site, and campaigns.

Why this matters

I helped Bestinvest prove that good design can democratise access to financial confidence—without compromise.

My role

Product design director
UI / UX Design
Digital branding

Special thanks

Hi Mum! Said Dad 
Bestinvest team
Design Lad. Illustrator

Client

Bestinvest by Evelyn Partners