Clover by 4H - Daniel Atkinson

Clover
National 4-H Council

Empowering young people to find their spark.

4-H is one of America’s largest youth organisations. Their mission is to give young people access to opportunity, and equip kids with essential life skills, confidence, creativity and curiosity but also life skills such as leadership and resiliency.

4-H approached the team at Hi Mum Said Dad to turn their hands-on curriculum into a digital experience that engaged and empowered kids to take control of their own learning in the online space.

Awards 2023 / 24

1 Gold

2 Silver

Awards 2023 / 24

3 Lovies

Goals & Objectives 

We set out to digitalise 4-H’s long-standing education programme.

Expand 4-H’s learner base beyond the current 6 million young people across broader geographies, more minority groups and socioeconomic backgrounds.

Drive the effect of Positive Youth Development's* long-term outlook.

Positive Youth Development* (PYD) is an approach that emphasises empowering young people by focusing on their strengths and potential through supportive relationships and opportunities for growth.

Results & Impact

Since its launch, CLOVER has surpassed expectations, exceeding the goal of broadening geographic reach and engaging previously excluded socio-economic groups.

Platform's
month-on-month
growth rate of

32%

has contributed to a significant
increase in learners ‍.

Penetration among
minority groups has
grown by over

8x

A key objective.

CLOVER has
so far raised over

$10 million

towards 4-H's mission to reach
more young people.

My role

As the Design Director and Lead Product Designer at Hi Mum Said Dad, I played a pivotal role in leading the design process from the initial discovery and definition phases through to delivery.
I was instrumental in transforming the offline brand into a scalable digital product.

My responsibilities included: