Clover
National 4-H Council
Empowering young people to find their spark.
4-H, one of America’s largest youth organizations, aims to equip young people with essential life skills, from leadership to resilience. They partnered with Hi Mum Said Dad to transform their hands-on curriculum into an engaging digital experience, empowering kids to take charge of their learning online.
Goals & Objectives
Expand 4-H’s learner base beyond the current 6 million young people across broader geographies, more minority groups and socioeconomic backgrounds.
Drive the effect of Positive Youth Development's* long-term outlook.
Positive Youth Development* (PYD) is an approach that emphasises empowering young people by focusing on their strengths and potential through supportive relationships and opportunities for growth.
Results & Impact
Since its launch, CLOVER has surpassed expectations, exceeding the goal of broadening geographic reach and engaging previously excluded socio-economic groups.
Platform's
month-on-month
growth rate of
32%
has contributed to a significant
increase in learners
.
Penetration among
minority groups has
grown by over
8x
A key objective.
CLOVER has
so far raised over
$10 million
towards 4-H's mission to reach
more young people.
My role
As the Design Director and Lead Product Designer at Hi Mum Said Dad, I played a pivotal role in leading the design process from the initial discovery and definition phases through to delivery.
I was instrumental in transforming the offline brand into a scalable digital product.
My responsibilities included:
- Branding
- Product roadmapping
- Feature prioritisation
- UX content audits
- User testing
- UI design
- Delivered a design system.
Awards 2023 / 24
1 Gold
2 Silver
.
3 Lovies
My role
Product design director
UI / UX Design
Digital branding
Agency
Hi Mum! Said Dad
Special thanks
Daniel Abbott
Carla De Maria
Client
National 4-H Council
Danelle Sabathier
Awards 2023 / 24
1 Gold / 2 Silver
3 Lovies