Clover
National 4-H Council

Empowering young people to find their spark.

4-H, one of America’s largest youth organizations, aims to equip young people with essential life skills, from leadership to resilience. They partnered with Hi Mum Said Dad to transform their hands-on curriculum into an engaging digital experience, empowering kids to take charge of their learning online.

Awards

1 Gold

2 Silver

3 Lovies

Goals & Objectives


Expand 4-H’s learner base beyond the current 6 million young people across broader geographies, more minority groups and socioeconomic backgrounds.

Drive the effect of Positive Youth Development's* long-term outlook.

Positive Youth Development* (PYD) is an approach that emphasises empowering young people by focusing on their strengths and potential through supportive relationships and opportunities for growth.

Results & Impact

Since its launch, CLOVER has surpassed expectations, exceeding the goal of broadening geographic reach and engaging previously excluded socio-economic groups.

Platform's
month-on-month
growth rate of 

32%

has contributed to a significant
increase in learners
‍.

Penetration among
minority groups has
grown by over

8x

A key objective.

CLOVER has
so far raised over

$10 million

towards 4-H's mission to reach
more young people.

My role

As the Design Director and Lead Product Designer at Hi Mum Said Dad, I played a pivotal role in leading the design process from the initial discovery and definition phases through to delivery.
I was instrumental in transforming the offline brand into a scalable digital product.

My responsibilities included:

• Branding
• Product roadmapping
• Feature prioritisation
• UX content audits
• User testing
• UI design
• Delivered a design system.

My role

Product design director
UI / UX Design
Digital branding

Agency

Hi Mum! Said Dad 

Special thanks

Daniel Abbott
Carla De Maria

Client

National 4-H Council
Danelle Sabathier

Awards 2023 / 24

1 Gold / 2 Silver

3 Lovies