4-H, one of America’s largest youth organizations, aims to equip young people with essential life skills, from leadership to resilience. They partnered with Hi Mum Said Dad to transform their hands-on curriculum into an engaging digital experience, empowering kids to take charge of their learning online.
1 Gold
2 Silver
3 Lovies
Expand 4-H’s learner base beyond the current 6 million young people across broader geographies, more minority groups and socioeconomic backgrounds.
Drive the effect of Positive Youth Development's* long-term outlook.
Positive Youth Development* (PYD) is an approach that emphasises empowering young people by focusing on their strengths and potential through supportive relationships and opportunities for growth.
Since its launch, CLOVER has surpassed expectations, exceeding the goal of broadening geographic reach and engaging previously excluded socio-economic groups.
Platform's
month-on-month
growth rate of
32%
has contributed to a significant
increase in learners
.
Penetration among
minority groups has
grown by over
8x
A key objective.
CLOVER has
so far raised over
$10 million
towards 4-H's mission to reach
more young people.
As the Design Director and Lead Product Designer at Hi Mum Said Dad, I played a pivotal role in leading the design process from the initial discovery and definition phases through to delivery.
I was instrumental in transforming the offline brand into a scalable digital product.
My responsibilities included:
My role
Product design director
UI / UX Design
Digital branding
Agency
Hi Mum! Said Dad
Special thanks
Daniel Abbott
Carla De Maria
Client
National 4-H Council
Danelle Sabathier
Awards 2023 / 24
1 Gold / 2 Silver
3 Lovies