Grünenthal
New brand experience

background

Grünenthal is a German pharmaceutical company. It gained notoriety in the 1970s due to its association with Thalidomide, which remains a dark chapter in their history. The company faced the challenge of reshaping its public perception from operating in secrecy to transparency.

The challenge

To help Grünenthal re-brand itself as a dynamic contemporary pharmaceutical company.

Deliver a new brand identity and the digital expression across their online estate. 

OUTCOME

Successfully delivered a new brand identity and the digital expression across their online estate.

Consolidating over 200 separate websites down into just three – via modular design and unified brand experience.

Delivering a design system as the single point of truth, which enabled the in-house content teams to craft additional pages as required, reducing agency overheads and outside dependcies.

Managing
multiple brands under

One 
design
system

Consolidating 
over

200

websites
down to just

3

My role

Creative design director
UI / UX Designer
Digital branding

Agency

Hugo & Cat 

Client

Grünenthal