Shoal

Shoal
Sustainable
savings app

The brief

Shoal is a new sustainable way to save money. Giving savers the power to invest in causes they care about. Product launch date late 2023.

It’s no secret that banks take their customers’ cash and invest it to make money. But how many people really know where their funds are going? We aimed to address this issue head-on by offering a savings account that exclusively invests in sustainable projects,

My role

Being part of this from the start, I played a primary role in the discovery, brand identity, product design and delivery phases of this project.

Responsibilities included: Requirements gathering, branding, product roadmapping, UX and content design, design exploration, user testing, wireframes, UI designs and functional specs.

Partnering with Standard Chartered and Starling Bank’s Banking Service (BaaS) platform.

The time is right to capture the sustainable finance space.

Branding

I developed the visual identity and created a brand toolkit which made up the foundations of our design system. I'm always looking to ‘bake’ the brand into the early product design sprints.

Test the waters

We developed a series of ads which ran on instagram for six weeks. Using multiple variants in our messaging tone and different art direction meant we could gauge our target audience preference and their appetite for the product.

Product design

I was responsible for leading the UI design and user experience for the mobile app and worked closely with strategy and research  to understand our audience and gain insights through multiple rounds of user testing the prototype.