Swarovski
Crystal Studio
Retail experience

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The brief

Swarovski's consumers are increasingly living a connected life. The challenge was to create an iconic and memorable retail concept that reimagines the Swarovski experience for tomorrow’s consumer.

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The Crystal Studio

Introducing The Crystal Studio, where we place the consumer at the heart of the experience, encouraging trial, creativity, and spontaneity.

Going against conventional static jewellery retail standards by offering a ‘hands on’ interactive and social experience where the customer is the creator.

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Digital touchpoints.

I led the team in ideating, designing and developing multiple touchpoints ready to rollout across all markets.

instore touchpoints

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The Edit

'The Edit' touchpoint is a living mood board of ever-changing campaigns and cultural themes, inspiring customers with newness on every visit.

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My role

Customer experience
UI / UX Design
Branding

Special thanks

UXUS
STUDIO URQUIOLA
Hugo & Cat
Paul Pajot

Client

Swarovski