Grünenthal
New brand experience

Product design + Branding 

background

4-H is the largest non-profit youth organisation in the U.S. Developing important life skills in its members through after-school programs, workshops, and camps in over 9,000 clubs across the country. 


4-H approached HMSD to partner with and create CLOVER by 4-H, transforming their hands-on curriculum into a digital experience that engaged and empowered kids to take control of their own learning in the online space.

The challenge

To help Grünenthal re-brand itself as a dynamic contemporary pharmaceutical company.

Deliver a new brand identity and the digital expression across their online estate. 

OUTCOME

Successfully delivered a new brand identity and the digital expression across their online estate.

Consolidating over 200 separate websites down into just three – via modular design and unified brand experience.

Delivering a design system as the single point of truth, which enabled the in-house content teams to craft additional pages as required, reducing agency overheads and outside dependcies.

Managing
multiple brands under

One 
design
system

Consolidating 
over

200

websites
down to just

3

My role

Creative design director
UI / UX Designer
Digital branding

Agency

Hugo & Cat 

Client

Grünenthal